Social ideas emerge and evolve in communities and cultures. These ideas are transmitted in various ways such as advertising, the media, education or the passing on of family values. These social ideas influence the behaviour of individuals and the consequences of their behaviour.
The following provides a chance to think about some common social ideas about gambling and to reflect on how these ideas might influence people's behaviour and the consequences of the choices they make.
For each of the following social ideas, indicate what you think is its most significant influence on gambling behaviour, and then consider how each idea might influence consequences. If interested, you can print or email a copy of this form to yourself. The content will not be stored when you leave this page.